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Retention Marketing Executive - Interflora - Sleaford

Employer Interflora

Area Sleaford

Employment Type Full Time

Reference Number JOB-1068

Position Description

We are recruiting for a Retention Marketing Executive in our Interflora Consumer team to help understand our customers and to design ways of managing and increasing their loyalty.

In this exciting, varied and analytical role you’ll get to work with closely with members of the Marketing, Brand, Merchandising, Product Development and Web teams as well as other staff across the Company.

As a Retention Marketing Executive you’ll support the Customer Marketing Manager with developing marketing strategies and plans. It will also involve executing direct marketing techniques including; direct mail, email and SMS, amongst others.

As a Retention Marketing Executive you’ll also take responsibility for managing the Interflora Gold and Platinum offerings to our customers.

Required Experience

In order to be a great success in this role, you’ll need:

• Experience of retention/loyalty marketing, email marketing and direct marketing
• Experience of working with marketing agencies
• Experience of working successfully in an analytical role
• Strong Microsoft Excel skills
• Strong verbal reasoning, numeracy skills and a good attention to detail

Ideally, candidates will have, or be working towards, a formal marketing qualification, such as CIM but that isn’t an essential requirement.

Employer Description

We are proud to be the world’s largest and most experienced flower delivery network. Every day, thousands of people trust us to deliver their good wishes and thoughtful sentiments on their behalf. But its not just about being the largest - we pride ourselves on being the most personable too. Everyone involved - from our florists, to our delivery drivers, to our customer advisors - all take care to add a little personal touch to the Interflora experience. Were also proud that so many award-winning florists choose to be part of the Interflora family. Each of our expert florists has the unique blend of skills, creativity and attention to detail needed to create every handmade Interflora bouquet. Interflora is a hugely successful and recognisable brand and the staff love working here, we have a real ‘small business’, family feel to us that makes us a really unique and great place to work.

Site Description

Situated in the heart of Sleaford town centre – a beautiful market town just off the A17 and A15 and close to the Lincolnshire and Nottinghamshire borders puts is within easy reach of Lincoln, Newark, Nottingham and Peterborough areas.