Marketing Insight Analyst - Interflora - Sleaford

Employer Interflora

Area Sleaford

Salary £21,835.00 - £32,937.00

Employment Type Full Time

Reference Number JOB-1085

Position Description

We are looking for a great candidate with a keen interest in marketing to lead the provision of insight and to carry out analysis, to join the Consumer Marketing team as a Marketing Insight Analyst.

In this crucial role, you’ll really own marketing insight across all of our marketing channels. As a Marketing Insight Analyst you’ll own competitor analysis, which will inform business critical decisions and you’ll be the key contact for projects impacting the marketing database, interacting with internal & external stakeholders alike.

One of the critical elements of this role is to recommend best practice in areas such as customer segmentation and targeting. You’ll also take the lead in the analysis of marketing activity to identify trends and behaviours within the customer database.

Ultimately, you’ll provide analytical consultancy and customer and marketing insights to the business – turning data into actionable insights.

Required Experience

The successful applicant should have;

• Marketing and / or commercial experience
• Experience of working with databases and spreadsheets
• Experience of working with large volume, data-driven marketing campaigns
• Skills in statistical analysis techniques, systems and processes
• Great communication and influencing skills
• Good judgement and an ability to self-manage and prioritise

Employer Description

We are proud to be the world’s largest and most experienced flower delivery network. Every day, thousands of people trust us to deliver their good wishes and thoughtful sentiments on their behalf. But its not just about being the largest - we pride ourselves on being the most personable too. Everyone involved - from our florists, to our delivery drivers, to our customer advisors - all take care to add a little personal touch to the Interflora experience. Were also proud that so many award-winning florists choose to be part of the Interflora family. Each of our expert florists has the unique blend of skills, creativity and attention to detail needed to create every handmade Interflora bouquet. Interflora is a hugely successful and recognisable brand and the staff love working here, we have a real ‘small business’, family feel to us that makes us a really unique and great place to work.

Site Description

Situated in the heart of Sleaford town centre – a beautiful market town just off the A17 and A15 and close to the Lincolnshire and Nottinghamshire borders puts is within easy reach of Lincoln, Newark, Nottingham and Peterborough areas.