Position Description
We are looking for an experienced Digital Marketing Executive with skills in Search Engine Marketing techniques and other digital marketing tools to be responsible for the development of our organic Search Engine Optimisation (SEO) and Pay Per Click (PPC) campaigns.
As a Digital Marketing Executive, you’ll work hand in hand with the Brand, Web Design & Usability and Ecommerce teams to ensure digital campaigns are executed and the performance of them are accurately measured and analysed.
You’ll carry out keyword research to support new acquisition campaigns and be responsible for working with the Brand Team to provide insightful data for content marketing on the Interflora website and blog.
You’ll also get to use your supplier management and relationship building skills in working with our external digital agency partners.
Required Experience
In order to perform well in the role, we’d expect you to ideally have;
• Previous experience of working in a digital marketing role
• Skills in SEO and PPC and other digital marketing skills
• Strong analytical skills – experience with Google Analytics would be useful as would strong skills in Microsoft Excel
• Good verbal and numerical skills as well as written communication skills
• Attention to detail
• Relationship building and stakeholder management skills
Salary and Benefits
Our colleagues benefit from the attractive benefits you'd expect to see in a professional and successful organisation, such as; generous holiday allowances, a company pension scheme, health insurance, bonus schemes and staff discounts - but they also benefit hugely from working in a friendly, supportive and flexible environment, where not only are they treated as a professional but also as a member of the Interflora 'family'.
We also treat our colleagues to a variety of ‘peak-treats’ such as pizza, sweets and bacon sandwiches to get everyone motivated and ensure they feel refreshed through our 3 busiest periods of Christmas, Valentine’s Day and Mother’s Day - even the tea, coffee and biscuits are free! We also offer healthy alternatives such as fruit, which gets delivered directly to our offices three times a week.
We love to spoil our staff as well and make them feel loved on their special days - each new starter gets a beautiful Interflora bouquet to say “Hello and welcome” on their first day and every colleague is treated to another bouquet on their birthday!
Employer Description
We are proud to be the world’s largest and most experienced flower delivery network. Every day, thousands of people trust us to deliver their good wishes and thoughtful sentiments on their behalf. But its not just about being the largest - we pride ourselves on being the most personable too. Everyone involved - from our florists, to our delivery drivers, to our customer advisors - all take care to add a little personal touch to the Interflora experience.
We’re also proud that so many award-winning florists choose to be part of the Interflora family. Each of our expert florists has the unique blend of skills, creativity and attention to detail needed to create every handmade Interflora bouquet. Interflora is a hugely successful and recognisable brand and the staff love working here, we have a real ‘small business’, family feel to us that makes us a really unique and great place to work.
Site Description
Situated in the heart of Sleaford town centre – a beautiful market town just off the A17 and A15 and close to the Lincolnshire and Nottinghamshire borders puts is within easy reach of Lincoln, Newark, Nottingham and Peterborough areas.
