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Digital Search Marketing Manager - Interflora - Sleaford

Employer Interflora

Area Sleaford

Employment Type Full Time

Reference Number JOB-1163

Position Description

Are you a Search Engine Optimisation (SEO) specialist or expert with a marketing agency background that understands all there is to know about SEO best practice and application? If you’re blessed with experience and knowledge in online retail, then even better!

We’re looking for someone to join our team at Interflora that can be our SEO expert – the go-to person for SEO, to be accountable for all online search marketing activity including PPC for both Interflora (UK & IE) and Flying Flowers.

At Interflora, we believe in creating beautiful moments for special people and this role will be crucial to delivering on that aim. You’ll be a self-starter that will use your analytical skills and judgement to identify trends and insights to plan for peak periods, delivering optimal visits and sales volumes against forecasts. You’ll also develop and manage activities such as our organic content strategy, link building and keyword bidding. In addition, you’ll be responsible for managing our external search agency suppliers as well as delivering campaigns optimised towards digital search success and to ultimately drive increased sales.

In this critically important role, you’ll deliver against agreed KPI’s (including sessions; orders; CPO & ROAS) for online search marketing planning, implementation, and measurement.

You’ll also get to work closely with our Brand team to guide keyword and SEO insights for the ideation and creation of new pages, supporting and managing improvements to the quality and quantity of our onsite content.

Required Experience

In order to perform well in the role, we would expect you to have;
• Strong SEO experience gained through working in a specialist marketing agency
• Experience of online search marketing, including paid search campaigns
• Skills in digital marketing and paid search techniques
• Strong commercial acumen
• Excellent analytical skills and sound judgement
• A professional qualification in Marketing

Salary and Benefits

Our colleagues benefit from the attractive benefits you'd expect to see in a professional and successful organisation, such as; generous holiday allowances, a company pension scheme, health insurance, bonus schemes and staff discounts - but they also benefit hugely from working in a friendly, supportive and flexible environment, where not only are they treated as a professional but also as a member of the Interflora 'family'.

We also treat our colleagues to a variety of ‘peak-treats’ such as pizza, sweets and bacon sandwiches to get everyone motivated and ensure they feel refreshed through our 3 busiest periods of Christmas, Valentine’s Day and Mother’s Day - even the tea, coffee and biscuits are free! We also offer healthy alternatives such as fruit, which gets delivered directly to our offices three times a week.

We love to spoil our staff as well and make them feel loved on their special days - each new starter gets a beautiful Interflora bouquet to say “Hello and welcome” on their first day and every colleague is treated to another bouquet on their birthday!

Employer Description

We are proud to be the world’s largest and most experienced flower delivery network. Every day, thousands of people trust us to deliver their good wishes and thoughtful sentiments on their behalf. But its not just about being the largest - we pride ourselves on being the most personable too. Everyone involved - from our florists, to our delivery drivers, to our customer advisors - all take care to add a little personal touch to the Interflora experience.

We’re also proud that so many award-winning florists choose to be part of the Interflora family. Each of our expert florists has the unique blend of skills, creativity and attention to detail needed to create every handmade Interflora bouquet. Interflora is a hugely successful and recognisable brand and the staff love working here, we have a real ‘small business’, family feel to us that makes us a really unique and great place to work.

Site Description

Our offices in Sleaford, Lincolnshire are currently closed due to Covid-19, so this role will work remotely, as do all of our roles right now.

We do plan to re-open the office when it is safe to do so but going forward, there will be flexibility to work from home or remotely to suit your needs and those of the business. Of course, there may be times when we need you to come to the office for some meetings, so candidates must be prepared to travel when required but we do not anticipate that to be very often.