Position Description
We are looking for someone with lots of potential, excellent analytical skills and a desire to progress their career within digital marketing.
Ideally, you’ll have experience in Search Engine Marketing (SEM) and digital marketing tools which will aid you in taking responsibility for the development of our organic Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) campaigns.
As a Digital Marketing Executive, you’ll work hand in hand with the Brand, Web Design & Usability and Ecommerce teams to ensure digital campaigns are executed and the performance of them are accurately measured and analysed.
You’ll carry out keyword research to support new acquisition campaigns and be responsible for working with the Brand Team to provide insightful data for content marketing on the Interflora website and blog.
You’ll also get to develop your supplier management skills as well as using your already well-developed relationship building skills in working with our digital agency partners.
Required Experience
In order to perform well in the role, we’d expect you to ideally have;
• Strong analytical skills – some experience with Google Analytics would be useful, as would skills in Microsoft Excel
• Good verbal and numerical skills as well as written communication skills
• An attention to detail and desire to achieve high levels of accuracy
• Some knowledge and experience of working in digital marketing or with digital marketing tools
• An appreciation of SEO and PPC techniques
• Relationship building and stakeholder management skills
Salary and Benefits
Our colleagues benefit from the attractive benefits you'd expect to see in a professional and successful organisation, such as; generous holiday allowances, a company pension scheme, health insurance, bonus schemes and staff discounts - but they also benefit hugely from working in a friendly, supportive and flexible environment, where not only are they treated as a professional but also as a member of the Interflora 'family'.
We also treat our colleagues to a variety of ‘peak-treats’ such as pizza, sweets and bacon sandwiches to get everyone motivated and ensure they feel refreshed through our 3 busiest periods of Christmas, Valentine’s Day and Mother’s Day - even the tea, coffee and biscuits are free! We also offer healthy alternatives such as fruit, which gets delivered directly to our offices three times a week.
We love to spoil our staff as well and make them feel loved on their special days - each new starter gets a beautiful Interflora bouquet to say “Hello and welcome” on their first day and every colleague is treated to another bouquet on their birthday!
Employer Description
We are proud to be the world’s largest and most experienced flower delivery network. Every day, thousands of people trust us to deliver their good wishes and thoughtful sentiments on their behalf. But its not just about being the largest - we pride ourselves on being the most personable too. Everyone involved - from our florists, to our delivery drivers, to our customer advisors - all take care to add a little personal touch to the Interflora experience.
We’re also proud that so many award-winning florists choose to be part of the Interflora family. Each of our expert florists has the unique blend of skills, creativity and attention to detail needed to create every handmade Interflora bouquet. Interflora is a hugely successful and recognisable brand and the staff love working here, we have a real ‘small business’, family feel to us that makes us a really unique and great place to work.
Site Description
Our offices are currently closed due to Covid-19 and this role will work remotely until the offices re-open. Long-term when we do re-open our offices, we will operate with a large degree of flexibility on location, so whilst the role is contractually based in Sleaford, we wouldn't expect you to be in the office every day or even every week, but you would need to commute for essential meetings and collaborative work from time to time.
