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Web Analyst - Interflora - Flexible

Employer Interflora

Area Flexible

Employment Type Full Time

Reference Number JOB-1186

Position Description

Currently working from home but moving to hybrid in 2022.

In our Ecommerce team, we are recruiting for a highly skilled and experienced Web Analyst to manage the reporting and data analysis which will drive and develop recommendations for the Interflora Consumer websites, ultimately helping to improve sales and the overall customer experience.

This is a critically important role in our Consumer team that will work across all teams and brands to manage, maintain and build a suite of KPI’s, covering all elements of management information using multiple data points and analytical tools.

In this commercially focused role, you’ll need to probe and analyse sales information, website metrics and session replays to make trading recommendations based on the performance of the Interflora Consumer websites. You’ll liaise with and manage our analytics suppliers to deliver actionable reporting and insight on an ongoing basis.

Required Experience

In order to perform well in the role, we would expect you to have;

• In-depth knowledge of the Google Analytics tool with proven experience of analysing and interpreting data in a retail or a consumer-focused environment
• Outstanding analytical skills, a commercial focus and have a great attention to detail
• Highly numerate with the ability to quickly understand a variety of data sources
• Excellent Microsoft Excel skills
• Strong presentation, communication and influencing skills
• Experience of Web Analytics solutions and website tracking and tagging
• Experience of the Conversion Rate Optimisation process

Salary and Benefits

Our colleagues benefit from the attractive benefits you'd expect to see in a professional and successful organisation, such as; generous holiday allowances, a company pension scheme, health insurance, bonus schemes and staff discounts - but they also benefit hugely from working in a friendly, supportive and flexible environment, where not only are they treated as a professional but also as a member of the Interflora 'family'.

We also treat our colleagues to a variety of ‘peak-treats’ such as pizza, sweets and bacon sandwiches to get everyone motivated and ensure they feel refreshed through our 3 busiest periods of Christmas, Valentine’s Day and Mother’s Day - even the tea, coffee and biscuits are free! We also offer healthy alternatives such as fruit, which gets delivered directly to our offices three times a week.

We love to spoil our staff as well and make them feel loved on their special days - each new starter gets a beautiful Interflora bouquet to say “Hello and welcome” on their first day and every colleague is treated to another bouquet on their birthday!

Employer Description

We are proud to be the world’s largest and most experienced flower delivery network. Every day, thousands of people trust us to deliver their good wishes and thoughtful sentiments on their behalf. But its not just about being the largest - we pride ourselves on being the most personable too. Everyone involved - from our florists, to our delivery drivers, to our customer advisors - all take care to add a little personal touch to the Interflora experience.

We’re also proud that so many award-winning florists choose to be part of the Interflora family. Each of our expert florists has the unique blend of skills, creativity and attention to detail needed to create every handmade Interflora bouquet. Interflora is a hugely successful and recognisable brand and the staff love working here, we have a real ‘small business’, family feel to us that makes us a really unique and great place to work.

Site Description

We're working remotely at the moment and moving to hybrid in Summer 2022 when we will be in newly refurbished offices situated in the heart of Sleaford town centre – a beautiful market town just off the A17 and A15 and close to the Lincolnshire and Nottinghamshire borders puts is within easy reach of Lincoln, Newark, Nottingham and Peterborough areas.